IVER JOHNSON BICYCLES JUNIORCYCLES VELOCIPEDES
Fitchburg, Mass. Iver Johnson's Arms and Cycle Works, 1928. Softcover. Folio-style. 9 in. x 6 in. Colorful promotional booklet advertising the sturdily constructed and aesthetically beautiful wheeled vehicles fabricated by one of the oldest U.S. manufacturers of bicycles and firearms. 32 pp. Color cover photo of a teenager in white shirt and red necktie balanced atop his red Iver Johnson bicycle, balancing on the bike saddle, feet up on the handlebars, arms extended. ("Every Boy Wants an Iver Johnson" reads the text just below). Stunning catalogue featuring the magical, mysterious, mythical, two-wheeled riding device called the bicycle! Gorgeous bikes! (NOTE: "Juniorcycles" appear to be the 1920s precursors to the BMX). Very Good Plus. Item #88216
"...Iver Johnson bicycles are classic examples of early American bicycles, and during the bicycle boom of the late 19th and early 20th centuries, the company had a very productive bicycle manufacturing and sales line of business. Iver Johnsons are considered to be "classics" by vintage bicycle collectors, and are considered especially pleasing from an aesthetic point of view
...Even when they were new, I-J's were marketed and had a reputation for being very graceful looking, well built, and engineered for performance. Iver Johnson bicycles are highly collectible, sought after, and relatively rare compared to most other major manufacturer's products from that time..."
"It is no longer necessary to go into lengthy detail about the usefulness of the bicycle, because it has long since established itself as indispensable in our national life...A good bicycle...provides just the needed exercise for keeping in good health, and in the most pleasurable way. It means quick and safe transportation at the cost of pracdtically nothing. It enables one, at any time, to take the fresh-air-route all over the highways of health, and be independent of crowded trolley and railroad cars of slow and interrupted service... "...Many boys and girls get back the purchase price of their bicycles with money earned after school hours, and on Saturdays, by running errands and delivering packages...The bicycle is the safest outdoor sport anyone can take up. "...an Iver Johnson Bicycle bought today, if treated right, will be handed down from father to son..."
Price: $120.00